As a child, we are often told stories by our parents or grandparents through characters or adventures. These stories end up giving us a lesson that works as light or guide in our journey to success.
This is the reason why content marketing niche and content writers try to make a tier of words through their skills. Content stories should be written with genuineness, authenticity, acuity, and little blends of imaginations that touch the readers. They help make a personal connection with the brand, enraptured in the story. If you are looking for ways to use storytelling to strengthen your Brand, below are some tips given by top brand consultant in Singapore.
Storytelling In Content Marketing Is Not Imaginary Fairy tale:
Well, since childhood, the stories we listen were mostly invented by those with great imaginations who could create images of the nonexistent characters. Contrary to this, to strengthen your brand through storytelling, you don’t need to imagine or invent because the brand is always there. Hence, the story plot should be according to the requirements of the brand. Famous branding agency Singapore suggest that a branding story must revolve around these three key points
- What is the brand
- Why the brand is created
- How the brand is helpful and sincere to solve/ fulfill the problems/requirement of the audience.
Thus, starting with an introduction of the brand is a great idea. Here, you can use your imaginations and vocabulary to allure the readers. Secondly, you will have to capture the goals and vision of the brand by telling why it was creative. Here again, you need to be imaginative because the answer to this “why” must connect the reader emotionally. Lastly, you will end up telling them the brand is helpful, productive, or provide the stuff in such a way that your reader wants to listen. Don’t even use the promotional tone, in fact, show empathy, and in an empathized way, provide the people with your brand.
Selecting the Medium to Present Your Story to the Audience:
Now that the plot of the story and whole story line is complete, it’s time for you to think about the medium in which you want to showcase yourself in front of the audience. Mediums such as,
- Content Writing
When surveying famous branding agency Singapore, we realized that the type of medium is actually dependent upon the type of brand you are promoting. If the message is precise and short, images and graphics will be good. If the stuff can be explained through a number of images, having some text then making a video will be good.
Lastly, if you need to explain something huger, then writing a blog would be the best option. Thus, you need to be authentic, a little emotional and must connect with the reader on a personal level to strengthen your brand.