How Storytelling can Strengthen Your Brand

As a child, we are often told stories by our parents or grandparents through characters or adventures. These stories end up giving us a lesson that works as light or guide in our journey to success.

This is the reason why content marketing niche and content writers try to make a tier of words through their skills. Content stories should be written with genuineness, authenticity, acuity, and little blends of imaginations that touch the readers. They help make a personal connection with the brand, enraptured in the story. If you are looking for ways to use storytelling to strengthen your Brand, below are some tips given by top brand consultant in Singapore.


Storytelling In Content Marketing Is Not Imaginary Fairy tale:

Well, since childhood, the stories we listen were mostly invented by those with great imaginations who could create images of the nonexistent characters. Contrary to this, to strengthen your brand through storytelling, you don’t need to imagine or invent because the brand is always there. Hence, the story plot should be according to the requirements of the brand. Famous branding agency Singapore suggest that a branding story must revolve around these three key points

  1. What is the brand
  2. Why the brand is created
  3. How the brand is helpful and sincere to solve/ fulfill the problems/requirement of the audience.

Thus, starting with an introduction of the brand is a great idea. Here, you can use your imaginations and vocabulary to allure the readers. Secondly, you will have to capture the goals and vision of the brand by telling why it was creative. Here again, you need to be imaginative because the answer to this “why” must connect the reader emotionally.  Lastly, you will end up telling them the brand is helpful, productive, or provide the stuff in such a way that your reader wants to listen. Don’t even use the promotional tone, in fact, show empathy, and in an empathized way, provide the people with your brand.


Selecting the Medium to Present Your Story to the Audience:

Now that the plot of the story and whole story line is complete, it’s time for you to think about the medium in which you want to showcase yourself in front of the audience. Mediums such as,

  • Videography
  • Images
  • Audio
  • Content Writing

When surveying famous branding agency Singapore, we realized that the type of medium is actually dependent upon the type of brand you are promoting. If the message is precise and short, images and graphics will be good. If the stuff can be explained through a number of images, having some text then making a video will be good.

Lastly, if you need to explain something huger, then writing a blog would be the best option. Thus, you need to be authentic, a little emotional and must connect with the reader on a personal level to strengthen your brand.

A Singapore Design Agency with an Edge

Executing a marketing campaign or creating your company’s brand is always easier when you are guided by a professional Singapore design agency.Founded in 2012, Creativeans is an interdisciplinary design agency that offers branding, product, packaging to communication design services. Guided by our systematic approach and unique methodologies such as BrandBuilder™ and BrandIntel™, we have helped a wide variety of local SMEs develop innovative designs and establish a notable presence in Singapore and beyond. Clients we have worked with include Esplanade, Nanyang Technological University, Singapore Business Federation, Robinsons, Musicians Guild of Singapore, Admira, Daiyo, and more.

Singapore Design Agency

Since our founding, we have won numerous awards and accolades, most recently the Promising SME 500, Top Business Luminary award in 2016. Our works have also been on display in museums globally, including Triennale Design Museum and Musée d’Art Moderne de la Ville de Paris. We have also been featured in business and design publications such as Elle Decor, The Business Times, Cubes, Dwell and art4d.

Creative Design

At Creativeans, we deliver results across approach and services. We do not provide standard solutions nor settle for mediocre work; we foster true creativity in each and every piece of our work to ensure that our clients are presented with what they truly deserve. From collaborative engagements, strategic partnerships to creative incubation, we customize our engagement models to fit the requirements and constraints of our partners.

Realizing marketing outcomes

In today’s interconnected world, global brand awareness and presence is key for successful growth. Creativeans exist beyond the shores of Singapore. Our presence is also felt in Jakarta and Milan, Europe, the design nexus of the world. Our global reach allows cross-pollination of ideas and the ability for us to look for solutions in a wider, international perspective.

Product Design Singapore

On top of that, our team is professionally and intellectually committed to offering integrated, unified branding and design solutions to our clients. From idea, concept development, design, testing to implementation, each vision is carefully articulated into a unique, robust brand without losing its original intent.

As an established Singapore design agency, we are focused on creative design and a deep understanding of how marketing works to provide solutions to our clients’ business challenges. Please get in touch with us today to discuss how we can work together.

The Significance of Corporate Training for Managers

The need for corporate training relies upon completely on the actual purpose of the business wishing their workers to follow their process.

This may appear initially, appear to be a unique way to start a piece of writing on the significance of corporate training, but from experience it’s exactly the way the content should start. Why would the business spend the funds to provide coaching if they did not want the coaching to be followed? Excellent query.

Sometimes an organization can become so huge, it seems to be to lose its understand on truth and definitely drops viewpoint as to the right-hand not so sure what the left-hand is doing. Somebody releases a particularly good strategy, smoking president’s comparative, which shows corporate training for their workers is needed for the continuing growth of the organization.


Nobody has the courage or focus to query how the organization became so huge and effective with their staff’s current coaching. In any occasion the concept is implemented and someone is placed in charge of its performance. The issue occurs when the party(s) creating and applying the organization coaching create software which suits their understanding of what the organization is about, not view of what it really is.

All workers are run through right now IQ lift, making them experts in every aspect of how the organization functions and its objectives and values, only to be informed to forget what they were told by business as soon as they hit the field and the real life of function.


In this kind of situation, and believe me they’re out there, the significance of corporate training on a range of 1 to 10, positions a 2. The coaching is not a total waste as it does educate the new worker the business isn’t much different than a lot of other businesses, say one thing – do another.

In the case an organization has an established corporate training course and is honest in their wishes for workers following their coaching, the coaching takes on a whole new significance in Singapore.

An organization which is involved in franchising, coaching is crucial as it is essential the franchisor follow the effective proven business strategy plan and function of parent’s organization. Not only is excellent coaching needed, but continuous tracking of the improvement the franchisor creates is important. When beginning a new experience of all sorts, the enticement to improvise facing an issue you’re not sure of how to fix, can be the first step of deviating off the straight and filter system.

Creative Service Design Agency That Changed Everyone’s Perception in Singapore

Design this word is very known to each and every person of this century. Now people relate this word design to every subject or aspect of life, no one can actually define design in any particular sentence or word because every individual has their own perception, view about this word, for some people design means something beautiful and extra ordinary and there are other people who define design as something very technical, calculative.  Now this word has different meanings in different field such as for engineers this term means calculative and perspective drawings and for painters it means something abstract. Design varies its meanings to profession to profession, but there is one more meaning of design that is very common that is organizing, yes, and each and every thing in this world is designed in certain manner, so to understand better we can say organized. Everything is designed starting from our toothbrush to our shoes, school bag, gas oven everything is designed in certain manner. But rather than this if we shift our point of interest from the designs to the designers then we will find that there are very less good designers who are actually good in real terms.

Creative agency Singapore


Yes, now if someone wants to design their interior of their house or for instance their own bed or window then what should they do and whom to contact. This question has only one apt answer that is creative service design agency. Yes, this consultancy organization will provide the best of the best designers present in the country. There will be many organizations who will be demanding themselves as best designers or designing organizations but as a piece of advice one should check the quality first before spending money on them, because sometimes they show something and then provides something else.


The service design consultancy is a platform that provides the service to millions and millions of people. This organization is actually the union of the best designers who creates or rather invents designs for the people they actually make each and every person’s life beautiful and happening. It is known by everyone that a sober and bright colour provides pleasure to one’s eyes. This consultancy consists of experienced and creative a designer which provides several unique and beautiful designs which one won’t be able to find anywhere else. All the designs provided by this platform are exclusive form exclusive designers.

Brand consultant Singapore


This platform actually gave the term design some another meaning, the designers who belongs to this platform actually defined it in some other way or it can also be phrased that they actually invented this term again in a whole new avatar. Before design was only known for its beautification, or extraordinariness, but now because of this platform people started conceiving design from some other perspective, after the inventions of some unique designs by these concerned designers now people just not only look at those designs but also questions what message do these designs convey. Anything and everything is designed.

Cherishing Opportunity for the Creators – Service Design Company Singapore

Society is now changing its now getting more developed and more open. The things are getting more open and limitless; in previous times there were traditions which were depicted as rules and regulations which were much more limited and monotonous. People were not allowed to spread their wings and do things of their own basically people were not allowed to show their creativity of their own. But in recent time’s situations has actually changed lot, people now days can show their talent and Service Design Company Singapore is an added advantage for the creative people who wants to explore their creativity.

Design service Singapore


In recent times it is been observed that people tend to be very creative. Especially the new generation it is also been observed that the new generation teenagers are very creative from their mind and most of the teenage boys and girls are very talented and are a collection of new, exclusive, fresh ideas, and these fresh ideas needs to be showcased in the better stage and that platform is creative agency Singapore and that is the perfect option that can change a strugglers life into an professional. This platform gives the chance to those young talents to show talents.

Creative agency


Brand consultant Singapore this platform is another well-known organization which is responsible not only for providing or showcasing talents but it has also changed the common people’s life who somehow manages to spend their daily life monotonously. The designers from this organization actually make people’s life exciting by designing daily life products in a unique manner. This organization or rather the designers of this organization has the power to change a boring look of a product or any material to a very unique and interesting one. The designers under this organization are highly experienced and innovative unlike the others.