A Guide to Choose Service Design & Branding Firm in Singapore

Service Design can be difficult to understand as compared to Product Design even if the products are intangible such as software applications or apps. This is because, no matter what, we can touch, hold, or at least see the products but service design cannot be touched but is experienced. This is why most people get confused on what exactly is service design and how it impacts organisations.


Branding firms Singapore suggest that before understanding design service in Singapore, one must apprehend what a service is. So, service is termed as the action of helping or doing work for someone. Now, service design is the planning of how that will be performed. However, the main goal of designing a service is to improve or create the complete experience of a service.

Consistent VS Unique Service Design Approach:

Let me explain both by using McDonald’s as an example, a chain of fast food restaurants that has its opening in every country from Asia to Europe and Africa to Antarctica. Consistent is the uniform approach for their products while service is the color of the designs and everything. In the past, it used to look unique but not anymore because people around the world are now more connected; hence, they want to enjoy and experience uniqueness not only in products but services as well.

This is the reason why different hotels in the world who have chains in adjacent areas are now trying to opt unique approach by designing different service approach on the basis of the interest of people belonging to different areas, to boost sales and win over competitors. However, this unique approach service design requires extra bucks of money and extra efforts.

“So, how can unique and cost-effective services be designed in a cost-effective manner that will capture more customers and lead the industry?


Service Design Methodology:

Have you ever heard about the UX design? Well, it is the user-friendly outer side of a website or app that helps the visitor/user to scroll through, with ease and not getting confused by showing big coding sets. Service design methodology is just the same; say the Branding firms Singapore. Service Designers spend time with people and survey them in order to figure out their interest and perceptions. So the method starts from:

  1. Framing:

Framing involves, determining the objectives of the project for which service design is required. You also need to configure the meters by using which success of the service design will be measured.

  1. User Insights:

Understanding what you user requires from you; hence at this points, surveys are conducted by using online platforms, questionnaires on the website, and by asking your visitors to rate something on your website.

  1. Personas:

On the basis of surveys and ratings gathered by interviewing users, personas are built in order to change the raw facts and figures into a refined form of data that states your user interest and demand.

  1. Making Hypothesis:

On the basis of the above-mentioned data, some hypothesis is created.

  1. Service Design Sample:

On the basis of the hypothesis, a sample for service design is created.

Make sure that you select the right service design and branding firms Singapore that understand your industry and objectives perfectly.

How Storytelling can Strengthen Your Brand

As a child, we are often told stories by our parents or grandparents through characters or adventures. These stories end up giving us a lesson that works as light or guide in our journey to success.

This is the reason why content marketing niche and content writers try to make a tier of words through their skills. Content stories should be written with genuineness, authenticity, acuity, and little blends of imaginations that touch the readers. They help make a personal connection with the brand, enraptured in the story. If you are looking for ways to use storytelling to strengthen your Brand, below are some tips given by top brand consultant in Singapore.


Storytelling In Content Marketing Is Not Imaginary Fairy tale:

Well, since childhood, the stories we listen were mostly invented by those with great imaginations who could create images of the nonexistent characters. Contrary to this, to strengthen your brand through storytelling, you don’t need to imagine or invent because the brand is always there. Hence, the story plot should be according to the requirements of the brand. Famous branding agency Singapore suggest that a branding story must revolve around these three key points

  1. What is the brand
  2. Why the brand is created
  3. How the brand is helpful and sincere to solve/ fulfill the problems/requirement of the audience.

Thus, starting with an introduction of the brand is a great idea. Here, you can use your imaginations and vocabulary to allure the readers. Secondly, you will have to capture the goals and vision of the brand by telling why it was creative. Here again, you need to be imaginative because the answer to this “why” must connect the reader emotionally.  Lastly, you will end up telling them the brand is helpful, productive, or provide the stuff in such a way that your reader wants to listen. Don’t even use the promotional tone, in fact, show empathy, and in an empathized way, provide the people with your brand.


Selecting the Medium to Present Your Story to the Audience:

Now that the plot of the story and whole story line is complete, it’s time for you to think about the medium in which you want to showcase yourself in front of the audience. Mediums such as,

  • Videography
  • Images
  • Audio
  • Content Writing

When surveying famous branding agency Singapore, we realized that the type of medium is actually dependent upon the type of brand you are promoting. If the message is precise and short, images and graphics will be good. If the stuff can be explained through a number of images, having some text then making a video will be good.

Lastly, if you need to explain something huger, then writing a blog would be the best option. Thus, you need to be authentic, a little emotional and must connect with the reader on a personal level to strengthen your brand.