Service Design can be difficult to understand as compared to Product Design even if the products are intangible such as software applications or apps. This is because, no matter what, we can touch, hold, or at least see the products but service design cannot be touched but is experienced. This is why most people get confused on what exactly is service design and how it impacts organisations.
Branding firms Singapore suggest that before understanding design service in Singapore, one must apprehend what a service is. So, service is termed as the action of helping or doing work for someone. Now, service design is the planning of how that will be performed. However, the main goal of designing a service is to improve or create the complete experience of a service.
Consistent VS Unique Service Design Approach:
Let me explain both by using McDonald’s as an example, a chain of fast food restaurants that has its opening in every country from Asia to Europe and Africa to Antarctica. Consistent is the uniform approach for their products while service is the color of the designs and everything. In the past, it used to look unique but not anymore because people around the world are now more connected; hence, they want to enjoy and experience uniqueness not only in products but services as well.
This is the reason why different hotels in the world who have chains in adjacent areas are now trying to opt unique approach by designing different service approach on the basis of the interest of people belonging to different areas, to boost sales and win over competitors. However, this unique approach service design requires extra bucks of money and extra efforts.
“So, how can unique and cost-effective services be designed in a cost-effective manner that will capture more customers and lead the industry?
Service Design Methodology:
Have you ever heard about the UX design? Well, it is the user-friendly outer side of a website or app that helps the visitor/user to scroll through, with ease and not getting confused by showing big coding sets. Service design methodology is just the same; say the Branding firms Singapore. Service Designers spend time with people and survey them in order to figure out their interest and perceptions. So the method starts from:
Framing involves, determining the objectives of the project for which service design is required. You also need to configure the meters by using which success of the service design will be measured.
- User Insights:
Understanding what you user requires from you; hence at this points, surveys are conducted by using online platforms, questionnaires on the website, and by asking your visitors to rate something on your website.
On the basis of surveys and ratings gathered by interviewing users, personas are built in order to change the raw facts and figures into a refined form of data that states your user interest and demand.
- Making Hypothesis:
On the basis of the above-mentioned data, some hypothesis is created.
- Service Design Sample:
On the basis of the hypothesis, a sample for service design is created.
Make sure that you select the right service design and branding firms Singapore that understand your industry and objectives perfectly.